|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
ocn830324527 |
| 003 |
OCoLC |
| 005 |
20241006213017.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
130318s2006 caua ob 001 0 eng d |
| 040 |
|
|
|a N$T
|b eng
|e pn
|c N$T
|d DKDLA
|d OCLCO
|d E7B
|d OCLCF
|d YDXCP
|d IDEBK
|d EBLCP
|d OCLCQ
|d VT2
|d OCLCQ
|d SGPBL
|d U3W
|d AU@
|d STF
|d LEAUB
|d UPM
|d UKAHL
|d OL$
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCQ
|d INARC
|d OCLCO
|d OCLCL
|
| 015 |
|
|
|a GBA590805
|2 bnb
|
| 016 |
7 |
|
|a 013321446
|2 Uk
|
| 019 |
|
|
|a 809969803
|a 971088508
|a 1017874766
|a 1055340816
|a 1057949291
|a 1061056741
|a 1135209497
|a 1235828876
|a 1253409890
|a 1262688431
|a 1272922112
|
| 020 |
|
|
|a 9781452267043
|q (electronic bk.)
|
| 020 |
|
|
|a 1452267049
|q (electronic bk.)
|
| 020 |
|
|
|a 9781452233055
|q (ebook)
|
| 020 |
|
|
|a 1452233055
|q (ebook)
|
| 020 |
|
|
|z 1412926351
|
| 020 |
|
|
|z 9781412926355
|
| 035 |
|
|
|a (OCoLC)830324527
|z (OCoLC)809969803
|z (OCoLC)971088508
|z (OCoLC)1017874766
|z (OCoLC)1055340816
|z (OCoLC)1057949291
|z (OCoLC)1061056741
|z (OCoLC)1135209497
|z (OCoLC)1235828876
|z (OCoLC)1253409890
|z (OCoLC)1262688431
|z (OCoLC)1272922112
|
| 050 |
|
4 |
|a HM1221
|b .H43 2006eb
|
| 072 |
|
7 |
|a BUS
|x 052000
|2 bisacsh
|
| 049 |
|
|
|a HCDD
|
| 100 |
1 |
|
|a Heath, Robert L.
|q (Robert Lawrence),
|d 1941-
|1 https://id.oclc.org/worldcat/entity/E39PBJgCGT76Tmk7DDqjKCyKh3
|
| 245 |
1 |
0 |
|a Today's public relations :
|b an introduction /
|c by Robert L. Heath, W. Timothy Coombs.
|
| 260 |
|
|
|a Thousand Oaks, Calif. :
|b SAGE Publications,
|c ©2006.
|
| 300 |
|
|
|a 1 online resource (xix, 539 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
|
| 588 |
0 |
|
|a Print version record.
|
| 520 |
8 |
|
|a 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
|
| 650 |
|
0 |
|a Public relations.
|
| 650 |
|
7 |
|a public relations.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Public Relations.
|2 bisacsh
|
| 650 |
|
7 |
|a Public relations
|2 fast
|
| 650 |
|
7 |
|a Öffentlichkeitsarbeit
|2 gnd
|
| 650 |
1 |
7 |
|a Public relations.
|2 gtt
|
| 655 |
|
0 |
|a Electronic books.
|
| 655 |
|
7 |
|a Einführung.
|2 swd
|
| 700 |
1 |
|
|a Coombs, W. Timothy.
|
| 776 |
0 |
8 |
|i Print version:
|a Heath, Robert L. (Robert Lawrence), 1941-
|t Today's public relations.
|d Thousand Oaks, Calif. : SAGE Publications, ©2006
|z 1412926351
|w (DLC) 2005013495
|w (OCoLC)60419674
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1995260
|y Click for online access
|
| 903 |
|
|
|a EBC-AC
|
| 994 |
|
|
|a 92
|b HCD
|