The competitive advantage of emerging market multinationals / edited by Peter J. Williamson, Ravi Ramamurti, Afonso Fleury and Maria Tereza Leme Fleury.
"Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a q...
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