Sustainable marketing : managerial-ecological issues

Sustainable marketing : managerial-ecological issues / Donald A. Fuller.

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represent...

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Bibliographic Details
Main Author: Fuller, Donald A.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, ©1999.
Subjects:
Green marketing.
Consumption (Economics) > Environmental aspects.
Marketing > Management.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing > Management
Consumption (Economics) > Environmental aspects
Green marketing
Umweltbezogenes Management
Marketing
Marketing.
Duurzame ontwikkeling.
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Status: Available

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