Predictive business analytics : forward looking capabilities to improve business performance / Lawrence Maisel, Gary Cokins.

Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new manageme...

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Bibliographic Details
Main Author: Maisel, Lawrence, 1946-
Other Authors: Cokins, Gary
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Series:Wiley and SAS business series.
Subjects:
Online Access:Click for online access