Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium

Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium / symposium chair / edited by Alan B. Albarran.

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction wit...

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Bibliographic Details
Corporate Author: Broadcast Education Association (U.S.)
Other Authors: Albarran, Alan B. (Editor)
Format: eBook
Language:English
Published: New York, NY : Routledge, Taylor & Francis Group, 2013.
Series:Electronic media research series.
Subjects:
Mass media > Management > Congresses.
Mass media > Economic aspects > Congresses.
Convergence (Telecommunication) > Congresses.
SOCIAL SCIENCE > Media Studies.
Convergence (Telecommunication)
Mass media > Economic aspects
Mass media > Management
Massmedia.
Conference papers and proceedings
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