Strategic Public Relations Leadership.

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a r...

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Bibliographic Details
Main Author: Gregory, Anne
Other Authors: Willis, Paul
Format: eBook
Language:English
Published: Hoboken : Taylor and Francis, 2013.
Subjects:
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