Short introduction to strategic management

Short introduction to strategic management / Torben Juul Andersen.

"The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview...

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Bibliographic Details
Main Author: Andersen, Torben Juul (Author)
Format: eBook
Language:English
Published: Cambridge : Cambridge University Press, [2013]
Series:Cambridge short introductions to management.
Subjects:
Strategic planning.
Management.
management.
BUSINESS & ECONOMICS > Strategic Planning.
Management
Strategic planning
Strategisches Management
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