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Corporate branding :
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Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.
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Bibliographic Details
Other Authors:
Schultz, Majken
,
Antorini, Yun Mi
,
Csaba, Fabian F.
Format:
eBook
Language:
English
Published:
Copenhagen :
Copenhagen Business School Press,
2006.
Subjects:
Branding (Marketing)
Brand name products.
branding.
BUSINESS & ECONOMICS
>
Industrial Management.
BUSINESS & ECONOMICS
>
Management.
BUSINESS & ECONOMICS
>
Management Science.
BUSINESS & ECONOMICS
>
Organizational Behavior.
Brand name products
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