Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.

Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.

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Bibliographic Details
Other Authors:	Schultz, Majken, Antorini, Yun Mi, Csaba, Fabian F.
Format:	eBook
Language:	English
Published:	Copenhagen : Copenhagen Business School Press, 2006.
Subjects:	Branding (Marketing) Brand name products. branding. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Brand name products
Online Access:	Click for online access

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