Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence.

Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizati...

Full description

Saved in:
Bibliographic Details
Main Author: Le Bon, Joel
Format: eBook
Language:English
Published: Business Expert Press, 2013.
Series:Selling and sales force management collection.
Subjects:
Online Access:Click for online access