B4B : how technology and big data are reinventing the customer-supplier relationship / J.B. Wood, Todd Hewlin, Thomas Lah.
Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, sell, ship" approach for early manufacturing co...
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