Handbook of strategic account management : a comprehensive resource

Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson.

"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers t...

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Bibliographic Details
Main Author: Woodburn, Diana
Other Authors: Wilson, Kevin, 1947-
Format: eBook
Language:English
Published: Chichester, West Sussex : Wiley, 2014.
Subjects:
Selling > Key accounts.
Marketing > Key accounts.
Customer relations.
Sales management.
BUSINESS & ECONOMICS > Marketing > General.
Customer relations
Marketing > Key accounts
Sales management
Selling > Key accounts
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