Corporate marketing : contemplating corporate branding, marketing and communications in the 21st century

Corporate marketing : contemplating corporate branding, marketing and communications in the 21st century / edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

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Bibliographic Details
Other Authors: Balmer, John M. T. (Editor), Illia, Laura (Editor), González del Valle Brena, Almudena (Editor)
Format: eBook
Language:English
Published: London ; New York : Taylor and Francis, 2013.
Series:Routledge interpretive marketing research series.
Subjects:
Corporate image.
Corporate culture.
Communication in organizations.
Branding (Marketing)
Corporations.
Stock companies.
corporate image.
branding.
corporations.
Stock companies
Communication in organizations
Corporate culture
Corporate image
Corporations
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