Latinos, Inc. : the Marketing and Making of a People.

Latinos, Inc. : the Marketing and Making of a People.

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasi...

Full description

Saved in:
Bibliographic Details
Main Author: Dávila, Arlene M., 1965- (Author)
Format: eBook
Language:English
Published: Berkeley : University of California Press, 2012.
Subjects:
Hispanic American consumers.
Market segmentation > United States.
Hispanic Americans > Ethnic identity.
BUSINESS & ECONOMICS > Marketing > Research.
HISTORY > Latin America > General.
Hispanic American consumers
Hispanic Americans > Ethnic identity
Market segmentation
United States
Online Access:Click for online access
Login for hold information

‌

Click for online access

Online

Holdings details from Online
Status: Available

Similar Items