The Bling Dynasty : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun.

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about...

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Bibliographic Details
Main Author: Rambourg, Erwan
Format: eBook
Language:English
Published: Hoboken : Wiley, 2014.
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