GoldieBlox engineer love of building in young girls / produced by Bloomberg.

Debra Sterling, founder & CEO at GoldieBlox, explains the aim of her new series of toys targeting young girls to spark their love of building in the hopes of generating female engineers in the future. She speaks on Bloomberg Television's 'In The Loop.'

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Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Format: Video
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Online Access:Click for online access