Shocking ads : does provocation pay off for brands?

Shocking ads : does provocation pay off for brands? / produced by Bloomberg.

Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's 'Market Makers.'

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Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Format: Video
Language:English
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Subjects:
Advertising.
Marketing.
marketing.
Television news programs.
Téléjournaux.
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Status: Available

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