Groundbreakers : How Obama's 2.2 Million Volunteers Transformed Campaigning in America.

Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama...

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Bibliographic Details
Main Author: McKenna, Elizabeth
Format: eBook
Language:English
Published: Oxford Scholarship Online, 2014.
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Online Access:Click for online access