Groundbreakers : How Obama's 2.2 Million Volunteers Transformed Campaigning in America.

Groundbreakers : How Obama's 2.2 Million Volunteers Transformed Campaigning in America.

Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama...

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Bibliographic Details
Main Author: McKenna, Elizabeth
Format: eBook
Language:English
Published: Oxford Scholarship Online, 2014.
Subjects:
Obama, Barack.
Obama, Barack
2008-2012
Presidents > United States > Election > 2008.
Presidents > United States > Election > 2012.
Political campaigns > United States.
Political participation > United States.
Political campaigns
Political participation
Politics and government
Presidents > Election
United States > Politics and government.
United States
Online Access:Click for online access
Table of Contents:
  • Cover
  • GROUNDBREAKERS: HOW OBAMAâ€?S 2.2 MILLION VOLUNTEERS TRANSFORMED CAMPAIGNING IN AMERICA
  • Copyright
  • CONTENTS
  • FOREWORD: An Organizerâ€?s Perspective on This Book
  • ACKNOWLEDGMENTS
  • TABLES AND FIGURES
  • GLOSSARY
  • GROUNDBREAKERS
  • 1. OBAMA FOR AMERICA: Stronger People and Stronger Communities
  • GROUNDBREAKERS
  • WHY DO WE CARE?
  • OBAMA FOR AMERICA: A CASE STUDY
  • MAPPING THE BOOK
  • PART ONE: THE HISTORICAL ROOTS OF THE OBAMA FIELD OPERATION
  • 2. THE WAY THINGS WERE
  • PUTTING THE GROUND GAME IN CONTEXT
  • A NEW ERA OF FIELD CAMPAIGNING: THE 2004 GROUND GAMELAYING THE FOUNDATION FOR 2008
  • 3. DISCOVERY AND DIFFUSION
  • LEARNING THROUGH THE 2008 PRIMARIES
  • FURTHER LESSONS FROM 2008
  • PART TWO: THE NUTS AND BOLTS OF THE OBAMA GROUND GAME
  • 4. BUILDING DEPTH BY INVESTING IN RELATIONSHIPS
  • BUILDING RELATIONSHIPS TO DEVELOP LEADERS
  • INVESTING IN STAFF
  • OFAâ€?S RELATIONAL STRATEGY FOR ORGANIZING VOLUNTEERS: AN OVERVIEW
  • THE MECHANICS OF RELATIONAL ORGANIZING IN OFA
  • “HE WAS REALLY DOING THIS FOR LOVE OF HIS COUNTRYâ€?
  • 5. CREATING A STRUCTURE TO SHARE RESPONSIBILITY: Neighborhood TeamsMANAGING AND MOTIVATING VOLUNTEERS: THE NEIGHBORHOOD TEAM
  • DISTRIBUTING RESPONSIBILITY FOR OUTCOMES
  • MORE STAFF, LESS OWNERSHIP?
  • THE TRIBULATIONS OF TURF SPLITTING
  • THE NEIGHBORHOOD TEAM: A VEHICLE FOR COLLECTIVE ACTION
  • 6. USING METRICS TO GET TO SCALE
  • THE TEMPORAL DIMENSION OF METRICS
  • BALANCING NATIONAL PURPOSE WITH LOCAL ACTION
  • HOLDING PEOPLE ACCOUNTABLE
  • PART THREE: OBAMA FOR AMERICAâ€?S LEGACY
  • 7. REFLECTION
  • LESSONS FOR PRACTITIONERS
  • LESSONS FOR SCHOLARSHIP

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