Corporate communication : a marketing viewpoint / Klement Podnar.
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or public relations perspective or public realations perspective, this book provides a co...
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Bibliographic Details
| Main Author: |
Podnar, Klement
(Author) |
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| Format: | eBook
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| Language: | English
Slovenian |
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| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2015.
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| Subjects: | |
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| Online Access: | Click for online access
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| Uniform Title: | Korporativno komuniciranje. |
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