Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.

The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical b...

Full description

Saved in:
Bibliographic Details
Main Authors: Osterwalder, Alexander (Author), Pigneur, Yves (Author), Bernarda, Greg (Author), Smith, Alan, 1982- (Author)
Format: eBook
Language:English
Published: Hoboken : John Wiley & Sons, 2014.
Series:Strategyzer series.
Subjects:
Online Access:Click for online access