Introduction to the four Cs of supply chain management : chain structure, competition, capacity and coordination / Ananth V. Iyer.

This Introductory volume presents an overview of Supply Chain Management within the Four Cs framework along with a survey on the information feedback systems that are used to support supply chain operations. Similar to the 4 P's of marketing, these Four Cs combined encompass the key managerial...

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Bibliographic Details
Main Author: Iyer, Ananth V. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Series:Supply and operations management collection.
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