Introduction to the four Cs of supply chain management : chain structure, competition, capacity and coordination / Ananth V. Iyer.

This Introductory volume presents an overview of Supply Chain Management within the Four Cs framework along with a survey on the information feedback systems that are used to support supply chain operations. Similar to the 4 P's of marketing, these Four Cs combined encompass the key managerial...

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Bibliographic Details
Main Author: Iyer, Ananth V. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Series:Supply and operations management collection.
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Online Access:Click for online access
Description
Summary:This Introductory volume presents an overview of Supply Chain Management within the Four Cs framework along with a survey on the information feedback systems that are used to support supply chain operations. Similar to the 4 P's of marketing, these Four Cs combined encompass the key managerial and strategic issues facing managers and companies must deal with in order to set up, manage, and improve their supply chain systems upstream and downstream. This volume is a derivative of the complete text, Managing Supply Chains, which also includes teaching and learning support by way of homework problems and case assignments. The related companion volume, Supply Chain Logistics and Applications is also derived from the original Managing Supply Chains text.
Item Description:"First published by Hercher Publishing Inc 2013."
Title from PDF title page (viewed on January 11, 2015).
Physical Description:1 online resource (1 PDF (xiv, 144 pages))
Bibliography:Includes bibliographical references (pages 131-139) and index.
ISBN:9781631571909
1631571907
ISSN:2156-8200