Sales promotion decision making : concepts, principles, and practice

Sales promotion decision making : concepts, principles, and practice / Steve Ogden-Barnes and Stella Minahan.

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role a...

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Bibliographic Details
Main Authors: Ogden-Barnes, Steve (Author), Minahan, Stella (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Marketing strategy collection.
Subjects:
Sales promotion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Sales promotion
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