The road to luxury : the evolution, markets and strategies of luxury brand management

The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.

This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insi...

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Bibliographic Details
Main Authors: Som, Ashok (Author), Blanckaert, Christian (Author)
Format: eBook
Language:English
Published: Singapore : John Wiley, [2015]
Subjects:
Luxuries > Marketing.
Luxury goods industry.
Brand name products > Management.
Branding (Marketing)
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Management
Luxuries > Marketing
Luxury goods industry
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