Fundamentals of public relations and marketing communications in Canada

Fundamentals of public relations and marketing communications in Canada / William Wray Carney & Leah-Ann Lymer, editors.

"Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the...

Full description

Saved in:
Bibliographic Details
Other Authors: Lymer, Leah-Ann (Editor), Carney, William Wray, 1950- (Editor)
Format: eBook
Language:English
Published: Edmonton, Alberta, Canada : Pica Pica Press, an imprint of The University of Alberta Press, 2015.
Edition:First electronic edition, 2015.
Subjects:
Communication in marketing > Canada > Textbooks.
Public relations > Canada > Textbooks.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Communication in marketing
Public relations
Canada
Electronic books.
Textbooks
Online Access:Click for online access
Login for hold information

‌

Click for online access

Online

Holdings details from Online
Status: Available

Similar Items