How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry

How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry / Kim Maya Sutton.

This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and...

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Bibliographic Details
Main Author: Sutton, Kim Maya (Author)
Format: eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2014.
Subjects:
Publishers and publishing > Handbooks, manuals, etc.
Electronic commerce > Management.
Marketing > Management > Handbooks, manuals, etc.
Customer relations.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Electronic commerce > Management
Marketing > Management
Publishers and publishing
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
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Status: Available

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