Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.

"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marke...

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Bibliographic Details
Main Author: Artun, Omer, 1969-
Other Authors: Levin, Dominique, 1971-
Format: eBook
Language:English
Published: Hoboken : Wiley, 2015.
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Online Access:Click for online access