Marketing intelligence & Planning. Volume 33, number 2, Brand, identity and corporate reputation

Marketing intelligence & Planning. Volume 33, number 2, Brand, identity and corporate reputation / guest editors, Ming Lim, Joana Cesar Machado and Oriol Iglesias.

The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive...

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Bibliographic Details
Corporate Author: Brand, Identity and Corporate Reputation Conference Porto, Portugal
Other Authors: Lim, Ming (Editor), Machado, Joana Cesar (Editor), Iglesias, Oriol (Editor)
Format: eBook
Language:English
Published: [Bradford] : Emerald Group Publishing Limited, 2015.
Subjects:
Branding (Marketing) > Congresses.
Corporate image > Congresses.
Product management > Congresses.
Business communication > Congresses.
Corporations > Public relations > Congresses.
Product management
Branding (Marketing)
Business communication
Corporate image
Corporations > Public relations
Conference papers and proceedings
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