L'étude de la relation client : Le marketing scientifique à l'usage des managers.

L'étude de la relation client : Le marketing scientifique à l'usage des managers.

Quels sont les outils d'évaluation mis à disposition pour étudier la relation entre les clients et l'entreprise? L'étude de la relation client est un enjeu majeur au sein de toutes les entreprises. Tout professionnel se voit assigner des objectifs de conquête de nouveaux clients,...

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Bibliographic Details
Main Author:	Angot, Jacques
Other Authors:	Chumpitaz, Ruben, Swaen, Valérie
Format:	eBook
Language:	French
Published:	Cork : Primento Digital Publishing, 2015.
Series:	Marketing scientifique à l'usage des managers.
Subjects:	Customer relations > Management.;Marketing.;Relationship marketing.
Online Access:	Click for online access

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