'Ad'apting to markets : repackaging commercials in Indian languages

'Ad'apting to markets : repackaging commercials in Indian languages / Sunitha Srinivas C.

<P class=""ABOUTBOOKAI""> An analysis of what goes into localization of advertisements in different Indian languages.

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Bibliographic Details
Main Author: Sunitha Srinivas, C. (Author)
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications India Pvt Ltd, 2015.
Subjects:
Advertising > India.
Advertising > Language.
Psycholinguistics.
Sales promotion.
psycholinguistics.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising > Language
Psycholinguistics
Sales promotion
India
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