'Ad'apting to markets : repackaging commercials in Indian languages

'Ad'apting to markets : repackaging commercials in Indian languages / Sunitha Srinivas C.

<P class=""ABOUTBOOKAI""> An analysis of what goes into localization of advertisements in different Indian languages.

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Bibliographic Details
Main Author:	Sunitha Srinivas, C. (Author)
Format:	eBook
Language:	English
Published:	Thousand Oaks : SAGE Publications India Pvt Ltd, 2015.
Subjects:	Advertising > India. Advertising > Language. Psycholinguistics. Sales promotion. psycholinguistics. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising Advertising > Language Psycholinguistics Sales promotion India
Online Access:	Click for online access

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