Handbook of media branding / Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots, editors.

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The...

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Bibliographic Details
Other Authors:	Siegert, Gabriele (Editor), Förster, Kati (Editor), Chan-Olmsted, Sylvia M. (Editor), Ots, Mart (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer, 2015.
Subjects:	Branding (Marketing) > Handbooks, manuals, etc. Mass media > Management > Handbooks, manuals, etc. Sales & marketing. Press & journalism. Sociology. Media, information & communication industries. BUSINESS & ECONOMICS > Organizational Behavior. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. Branding (Marketing) Mass media > Management handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels.
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Handbook of media branding / Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots, editors.

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