Mobile social marketing in libraries

Mobile social marketing in libraries / Samantha C. Helmick.

Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity o...

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Bibliographic Details
Main Author: Helmick, Samantha C., 1985- (Author)
Format: eBook
Language:English
Published: Lanham : Rowman and Littlefield, [2015]
Series:Library technology essentials ; 9.
Subjects:
Libraries > Marketing.
Online social networks > Library applications.
PSYCHOLOGY > Social Psychology.
Libraries > Marketing
Online social networks > Library applications
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