Content marketing e creazione di valore : aspetti definitori e metriche di misurazione / Niccolò Gordini, Elisa Rancati.

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Bibliographic Details
Main Author:	Gordini, Niccolò
Other Authors:	Rancati, Elisa, 1976-
Format:	eBook
Language:	Italian
Published:	Torino : G. Giappichelli Editore, 2014.
Subjects:	Marketing > Management. Internet marketing. Value. Direct marketing. value (economic concept) BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Direct marketing Internet marketing Marketing > Management Value
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Status:	Available

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