Content marketing e creazione di valore : aspetti definitori e metriche di misurazione

Content marketing e creazione di valore : aspetti definitori e metriche di misurazione / Niccolò Gordini, Elisa Rancati.

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Bibliographic Details
Main Author: Gordini, Niccolò
Other Authors: Rancati, Elisa, 1976-
Format: eBook
Language:Italian
Published: Torino : G. Giappichelli Editore, 2014.
Subjects:
Marketing > Management.
Internet marketing.
Value.
Direct marketing.
value (economic concept)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Direct marketing
Internet marketing
Marketing > Management
Value
Online Access:Click for online access
Description
Physical Description:1 online resource
ISBN:9788892157842
8892157841

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