The marketing handbook for sports & fitness professionals / Nita A. Martin.

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coa...

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Bibliographic Details
Main Author: Martin, Nita A.
Format: eBook
Language:English
Published: London : A. & C. Black, 2009.
Subjects:
Online Access:Click for online access