The marketing series. 5, The marketing mix : product case studies

The marketing series. 5, The marketing mix : product case studies / [TV Choice Productions].

This DVD discusses brand extension strategies, considers what gives products longevity in the marketplace, and explores the creation of new products by existing brands.

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Bibliographic Details
Format: Video
Language:English
Published: Kent, England : TV Choice, 2013.
Series:Academic Video Online
Subjects:
Advertising > Case studies.
Marketing.
Product management > Case studies.
marketing.
Advertising.
Product management.
Case studies.
Educational films.
Films éducatifs.
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Status: Available

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