60 minutes. There's no business like shoe business / produced by Rome Hartman, Alden Bourne.

Investigates the recruitment practices of Nike and Adidas as they go after young basketball players in hope of finding the next Michael Jordan to promote their new sneakers. Promising children are showered with sneakers and clothing, recruited on to teams owned by Nike or Adidas, and even directed t...

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Bibliographic Details
Other Authors: Bourne, Alden (Producer), Hartman, Rome (Producer), Stahl, Lesley (Reporter)
Format: Video
Language:English
Published: New York, NY : Columbia Broadcasting System, 2002.
Series:Academic Video Online
Subjects:
Online Access:Click for online access