The Marketing Power of Emotion.

The Marketing Power of Emotion.

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

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Bibliographic Details
Main Author: O'Shaughnessy, John
Other Authors: O'Shaughnessy, Nicholas Jackson
Format: eBook
Language:English
Published: Cary : Oxford University Press, 2002.
Subjects:
Consumer behavior.
Consumers > Psychology.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Decision making > Psychological aspects.
Emotions > Economic aspects.
Advertising > Psychological aspects
Consumer behavior
Consumers > Psychology
Decision making > Psychological aspects
Emotions > Economic aspects
Marketing > Psychological aspects
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