The Marketing Power of Emotion.

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

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Bibliographic Details
Main Author: O'Shaughnessy, John
Other Authors: O'Shaughnessy, Nicholas Jackson
Format: eBook
Language:English
Published: Cary : Oxford University Press, 2002.
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Online Access:Click for online access

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