Innovative pricing strategies to increase profits

Innovative pricing strategies to increase profits / Daniel Marburger.

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...

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Bibliographic Details
Main Author: Marburger, Daniel R. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:Second edition.
Series:Economics collection.
Subjects:
Pricing.
Open price system.
Internet auctions.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet auctions
Open price system
Pricing
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Status: Available

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