Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.
The only comprehensive training book on conducting research into all forms of media.
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Bibliographic Details
| Main Authors: |
Mytton, Graham
(Author),
Diem, Peter, 1937-
(Author),
Dam, Piet Hein van, 1967-
(Author) |
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| Format: | eBook
|
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| Language: | English |
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| Published: |
Thousand Oaks, California :
SAGE Publications, Inc.,
2016.
|
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| Edition: | Third edition. |
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| Subjects: | |
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| Online Access: | Click for online access
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