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| 100 |
1 |
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|a Mytton, Graham,
|e author.
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| 245 |
1 |
0 |
|a Media audience research :
|b a guide for professionals /
|c Graham Mytton, Peter Diem and Piet Hein van Dam.
|
| 250 |
|
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|a Third edition.
|
| 264 |
|
1 |
|a Thousand Oaks, California :
|b SAGE Publications, Inc.,
|c 2016.
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4 |
|c ©2016
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|a 1 online resource (xvi, 281 pages)
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| 500 |
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|a Revision of author's Handbook on radio and television audience research.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
|
| 588 |
0 |
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|a Print version record.
|
| 520 |
|
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|a The only comprehensive training book on conducting research into all forms of media.
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| 650 |
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0 |
|a Mass media
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| 650 |
|
7 |
|a PSYCHOLOGY
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|2 bisacsh
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| 650 |
|
7 |
|a Mass media
|x Research
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| 700 |
1 |
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|a Diem, Peter,
|d 1937-
|e author.
|1 https://id.oclc.org/worldcat/entity/E39PBJjMFJQdWg88XJd3BcCmh3
|
| 700 |
1 |
|
|a Dam, Piet Hein van,
|d 1967-
|e author.
|1 https://id.oclc.org/worldcat/entity/E39PCjDKdvPwbxTKj7ycRBHPkP
|
| 776 |
0 |
8 |
|i Print version:
|a Mytton, Graham.
|s Handbook on radio and television audience research.
|t Media audience research.
|b Third edition.
|d Thousand Oaks, California : SAGE Publications, Inc., [2016]
|z 9789351506430
|w (DLC) 2015039344
|w (OCoLC)926050625
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4440204
|y Click for online access
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