Sustainable growth in global markets : strategic choices and managerial implications / Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico and Visiting Professor, Boston University, Boston, MA).
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value throug...
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