Sustainable growth in global markets : strategic choices and managerial implications

Sustainable growth in global markets : strategic choices and managerial implications / Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico and Visiting Professor, Boston University, Boston, MA).

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value throug...

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Bibliographic Details
Main Author: Rajagopal, 1957- (Author)
Format: eBook
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Subjects:
International trade.
International business enterprises > Management.
Strategic planning.
Sales & marketing.
Business strategy.
Organizational theory & behaviour.
International economics.
Research & development management.
Business & management.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
International business enterprises > Management
International trade
Strategic planning
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