Innovation in an advanced consumer society : value-driven service innovation / Peder Inge Furseth and Richard Cuthbertson.

The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovatio...

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Bibliographic Details
Main Authors:	Furseth, Peder Inge, 1961- (Author), Cuthbertson, Richard (Author)
Format:	eBook
Language:	English
Published:	Oxford : Oxford University Press, 2016.
Subjects:	Technological innovations > Management. Organizational change. Economic value added. Economic value added Organizational change Technological innovations > Management Service management. Tjänsteföretag. Privata tjänstesektorn. Tjänsteproduktion. Dienstleistungsinnovation. Konsumgesellschaft.
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Innovation in an advanced consumer society : value-driven service innovation / Peder Inge Furseth and Richard Cuthbertson.

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