Mind genomics : a guide to data-driven marketing strategy.

Mind genomics : a guide to data-driven marketing strategy.

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before on...

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Bibliographic Details
Main Author: Milutinovic, Veljko
Other Authors: Salom, Jakob
Format: eBook
Language:English
Published: [Switzerland] : Springer, 2016.
Series:SpringerBriefs in business.
Subjects:
Marketing research.
Marketing > Mathematical models.
Data mining.
Animal behaviour.
Behavioural economics.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Mathematical models
Marketing research
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