Social Media Ethics Made Easy : How to Comply with FTC Guidelines.

Social Media Ethics Made Easy : How to Comply with FTC Guidelines.

When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fak...

Full description

Saved in:
Bibliographic Details
Main Author: Barnes, Joseph W.
Format: eBook
Language:English
Published: New York : Business Expert Press, 2015.
Series:Giving voice to values on business ethics and corporate social responsibility collection.
Subjects:
United States. > Federal Trade Commission.
United States. > Federal Trade Commission
Online social networks > Moral and ethical aspects.
Social media > Moral and ethical aspects.
Internet marketing > Moral and ethical aspects.
Word-of-mouth advertising > Moral and ethical aspects.
Online Access:Click for online access
Table of Contents:
  • Cover ; Social Media Ethics Made Easy: How to Comply with FTC Guidelines ; Dedication ; Contents; Introduction; CHAPTER 1: The Social, Digital, and Mobile Landscape ; CHAPTER 2: Defining Social Media ; CHAPTER 3: Defining Ethics ; CHAPTER 4: Why This Book Is Necessary: The Evidence ; CHAPTER 5: Why We Need Ethics Policies and Guidelines ; CHAPTER 6: The Federal Trade Commission Steps In ; CHAPTER 7: How to Create a Social Media Policy: What to Consider ; CHAPTER 8: Steps to Create a Social Media Ethics Policy ; CHAPTER 9: The Legal Backlash ; CHAPTER 10: Emerging / Future Issues.
  • CHAPTER 11: What You Can Do to Make a Difference? CHAPTER 12: Sample Social Media Ethics Policies ; References; Index; Ad Page ; Back Cover.

Similar Items