Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.

"Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing...

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Bibliographic Details
Main Author: Mahoney, L. Meghan
Format: eBook
Language:English
Published: HOBOKEN : JOHN WILEY, 2016.
Subjects:
Online Access:Click for online access