The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era.

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Bibliographic Details
Main Author:	Wang, Ming
Other Authors:	Jones, Valerie, Brown, Ruth
Format:	eBook
Language:	English
Published:	Santa Barbara : ABC-CLIO, 2016.
Subjects:	Advertising. Internet advertising. Internet marketing. Social media. social media. Advertising Internet advertising Internet marketing Social media
Online Access:	Click for online access

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